What is one way for an entrepreneur to decrease risk?

One way for an entrepreneur to decrease risk is to conduct thorough market research before launching a new product or service. This includes identifying the target audience, understanding their needs and preferences, and analyzing the competition. By doing so, entrepreneurs can determine whether there is a viable market for their offering and make adjustments to their strategy and product accordingly. This reduces the likelihood of launching a product that fails to gain traction or meet the needs of the market, minimizing risk and increasing the chances of success.